BRIANNA DESPENZA

Creative Strategist | Brand Marketer | Freelance Artist

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In 2018, I graduated with a dual-degree in Art & Design and Business-Marketing from the University of Michigan-Ann Arbor and am currently an Associate Product Marketing Manager on the Product Strategy Team at Whirlpool Corporation. In the last two years at Whirlpool Corporation I have worked on Whirlpool brand team, supporting the launch of over 10 kitchen products, overseeing creative asset production by working closely with agency partners and in-house creative studios. In my current role on Product Strategy,

 

I lead three product innovation workstreams, and a  product launch team. I have a passion for storytelling and use this as a tool to help brands determine their "Why" and showcase that through their assets. I love to find the connections between art and marketing, and then bringing it to life through creative brand strategies. Working in Marketing means I am a constant advocate for the consumer and have a desire to tell the best story that truly resonates with the brand and consumers needs.

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My ultimate goal, is to work as a Creative Strategist and to craft the greatest (brand) story ever told.