A Creative Strategist who believes everyone deserves to live a life full of moments
that make it all worthwhile, achieving true "happyness."
CREATIVE & BRAND STRATEGY WORK
Role: Lead Creative Strategist
Vot-ER Non-Profit Organization
Vot-ER was a non-profit formed by surgeons & medical residents from across the country, with the goal of building
a more inclusive American democracy.
Led brand identity & archetype workshop
Crafted Brand Style Guide
Designed print advertising materials utilized
by front-line workers which encouraged
patients to register to vote
Reviewed assets & provided creative direction
to Social Media Team
Pitched "Keep The Pulse Going" campaign
Whirlpool Brand Team
Role: Assistant Brand Manager
Led brand positioning strategy &
briefed creative agency partners (ARS)
Oversaw strategy & development of messaging
& 450+ assets for retailer.com & brand website
Oversaw in-store branded material development
Supported Brand Comms Manager
in development of commercial spot
Developed interactive agency
briefing process called "Plug & Play"
Supported the launch of 12+ kitchen products
FINE ARTS WORK
Since I was a little girl, I have always loved drawing and coming up with stories.
I have since grown that passion & developed a strong skillset in fine & graphic arts.