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A Creative Strategist who believes everyone deserves to live a life full of moments
that make it all worthwhile, achieving true "happyness."
CREATIVE & BRAND STRATEGY WORK
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Role: Lead Creative Strategist
Vot-ER Non-Profit Organization
Vot-ER was a non-profit formed by surgeons & medical residents from across the country, with the goal of building
a more inclusive American democracy.
My Work:
Led brand identity & archetype workshop
Crafted Brand Style Guide
Designed print advertising materials utilized
by front-line workers which encouraged
patients to register to vote
Reviewed assets & provided creative direction
to Social Media Team
Pitched "Keep The Pulse Going" campaign
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Whirlpool Brand Team
Role: Assistant Brand Manager
My Work:
Led brand positioning strategy &
briefed creative agency partners (ARS)
Oversaw strategy & development of messaging
& 450+ assets for retailer.com & brand website
Oversaw in-store branded material development
Supported Brand Comms Manager
in development of commercial spot
Developed interactive agency
briefing process called "Plug & Play"
Supported the launch of 12+ kitchen products
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FINE ARTS WORK
Since I was a little girl, I have always loved drawing and coming up with stories.
I have since grown that passion & developed a strong skillset in fine & graphic arts.
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A Katrina Story - 2017Audio Story by Brianna Despenza
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AFRICAN-AMERICAN NETWORK
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Role: Brand & Communications Team Lead
My Work:
Led brand building & archetype workshop | Created installations for BREAKTHROUGH campaign displayed across corporation's campus buildings | Designed new logo, brand style guide,
& monthly newsletters | Drove utilization of social platforms to promote ERG & share campaign activities.
Created & led campaigns for last three years: BREAKTHROUGH, ALL RISE, & THIS IS US
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Role: Creative Strategy Intern
As a Creative Strategy Intern I was a part of
Quicken Loan's in-house agency team.
My Work:
Created storyboards & reviewed scripts for college
football "Mortgage Confidently" commercial spot
Won company-wide intern competition for Social Media Challenge & pitched concept to 15K employees
Won marketing intern team competition
by working with three fellow interns to concept
a March Madness Campaign & commercial spot
Created the Detroit Lions Football Team's billboard graphic
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City of New Orleans
Role: Graphic Designer
My Work:
Raised awareness of ZIKA Virus & prevention tips
by designing mail inserts & door hangers delivered to
370K New Orleans residents
Designed informational print & digital flyers
on How To Avoid Mosquitoes
Created brochures for City of New Orleans departments
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ECHO
(Environmentally Conscious @ Home + Office)
Role: Creative Strategy Consultant
My Work:
Led employee resource group ECHO through
series of brand building & archetype workshop
Partnered with graphic designer to determine
brand logo direction & style guide
Identified brand strategy to drive employee
engagement & excitement for topics
related to the environment
Resulting in increased membership
by 40% and newsletter sign-up increase by 110%
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