A Creative Strategist who believes everyone deserves to live a life full of moments

that make it all worthwhile, achieving true "happyness."

CREATIVE & BRAND STRATEGY WORK

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Role: Lead Creative Strategist 

Vot-ER Non-Profit Organization

Vot-ER was a non-profit formed by surgeons & medical residents from across the country, with the goal of building
a more inclusive American democracy.



My Work:

Led brand identity & archetype workshop

Crafted Brand Style Guide

Designed print advertising materials utilized
by front-line workers which encouraged
patients to register to vote

Reviewed assets & provided creative direction
to Social Media Team 

Pitched "Keep The Pulse Going" campaign

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Whirlpool Brand Team

Role: Assistant Brand Manager


My Work:

Led brand positioning strategy & 
briefed creative agency partners (ARS)

Oversaw strategy & development of messaging
& 450+ assets for retailer.com & brand website

Oversaw in-store branded material development

Supported Brand Comms Manager
in development of commercial spot

Developed interactive agency
briefing process called "Plug & Play"

Supported the launch of 12+ kitchen products

 

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FINE ARTS WORK

Since I was a little girl, I have always loved drawing and coming up with stories.

I have since grown that passion & developed a strong skillset in fine & graphic arts. 

The Birmingham Church Bombing (1963)
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Press Street Station Installation
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George Stinney Case
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A Slave's Holiday
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A Slaves Holiday (Detail)
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Emmett Till Quilt
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Emmett Till Quilt (Detail 1)
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Emmett Till Quilt (Detail 2)
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Interpretation of School Daze
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High school graduate
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Matching Game
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Matching Game (Detail)
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A Katrina Story - 2017Audio Story by Brianna Despenza
00:00 / 05:26

AFRICAN-AMERICAN NETWORK

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Role: Brand & Communications Team Lead


My Work:
Led brand building & archetype workshop | Created installations for BREAKTHROUGH campaign displayed across corporation's campus buildings | Designed new logo, brand style guide,
& monthly newsletters | Drove utilization of social platforms to promote ERG & share campaign activities. 

Created & led campaigns for last three years: BREAKTHROUGH, ALL RISE, & THIS IS US

 

September 2021 Newsletter
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Role: Creative Strategy Intern

As a Creative Strategy Intern I was a part of 
Quicken Loan's in-house agency team.



My Work:

Created storyboards & reviewed scripts for college
football "Mortgage Confidently" commercial spot

Won company-wide intern competition for Social Media Challenge & pitched concept to 15K employees

Won marketing intern team competition
by working with three fellow interns to concept
a March Madness Campaign & commercial spot

Created the Detroit Lions Football Team's billboard graphic

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City of New Orleans

Role: Graphic Designer


My Work:

Raised awareness of ZIKA Virus & prevention tips
by designing mail inserts & door hangers delivered to
370K New Orleans residents

Designed informational print & digital flyers
on How To Avoid Mosquitoes

Created brochures for City of New Orleans departments

 

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ECHO 
(Environmentally Conscious @ Home + Office)

Role: Creative Strategy Consultant


My Work:

Led employee resource group ECHO through
series of brand building & archetype workshop

Partnered with graphic designer to determine
brand logo direction & style guide

Identified brand strategy to drive employee
engagement & excitement for topics
related to the environment

Resulting in increased membership
by 40% and newsletter sign-up increase by 110%

 

ECHO Brand Strategy